Every real piece of Art is an offering to the future. 

Intellectual works of Art belong to all of the human race.  Depriving people of true works of Art is a crime against the freedom of intellectual thinking and expression, a crime against humanity.

Aristotle mentioned that for any Art, “if it is artistically done, the peculiar pleasure arising out of the union of the pitiable and the terrible will be awakened in the mind of every one who possesses normal human sympathies and faculties.”  

Art is very powerful.  It opens the door to human consciousness.

Art can be used as an expression to deliver the message and raise our intellect and potential to the level where we will be in touch with our reality, where our intellect will match our responses, where the visual approach of expression becomes the moving engine of society. 

Posters as an Art form affect our emotions and control our actions.  For centuries, Art has been used as a form of advertising for information, education, religion, and politics, present in world history from the beginning of the human species.  Art was recognized as a mover of the masses and society, something that triggered the human consciousness, intellect, and emotions to rise above the material aspect, or “tunnel vision.”

Applied Art is for the eyes.  Fine Art is for the soul and heart. The difference between the visual and the intellectual is that one is to give satisfaction, the other to stir the emotions.  To express an idea into the Art form, the Rules of Art have to be used accordingly, but not to distract from the general idea of the message and the intention of the Artwork to which it is devoted.  

The idea of Art is to bring the human emotions to the surface through the medium of the Artwork.  In general, that is the definition and intention of the Fine Arts, to bring the viewer higher and closer to the soul of Man, closer to the Creator.  Anything that triggers the human emotions and touches the human soul, that is real Art.   Through the Art, we experience the cultural, intellectual, and spiritual unlocking of the soul of Man.  That happens when humans are exposed to higher thinking, stimulated by the Arts.  Art is the engine that brings the human soul to the highest elevation, to the universal freedom of the soul, bringing them to the universal frequency of the universe, closer to our Creator.  

Over time, the Rules of Art become the rules of oppression and limitation, and if applied fully, there is no Fine Art there.  They become a circle with no room for intellectual growth and expression. 

Fine Art is the key to the intellectual freedom of expression without any restrictions to our soul.  The elements inside and out always offer an invitation for more involvement and contemplation.    

“WHAT WE HAD TO HAVE WERE POSTERS THAT REPRESENTED THE BEST WORK OF THE BEST ARTISTS, POSTERS INTO WHICH THE MASTERS OF THE PEN AND BRUSH POURED HEART AND SOUL AS WELL AS GENIUS.”  

-War Department, Division of Pictorial Publicity

(More than 5,000 different posters were created to help win the wars from 1917 - World War II)

We must remember what Aristotle clearly spelled out, that 

“THE END OF ANY ART IS NOT ANY CHANCE PLEASURE.”